3,000+ stylists. Zero gatekeeping. Real formulas. Real tutorials. Real community. The education platform where stylists share instead of gatekeep.
You see the look on Instagram. You screenshot the formula request. You hit send.
And then... nothing.
Or worse — "DM for pricing" on a class that costs $800 and teaches you what you could've learned in a 10-minute video.
Meanwhile, you're overpaying for foils at Sally's. You're second-guessing your toner ratio. You're watching stylists with half your experience post transformations you can't figure out.
It's not your skill. It's your access.
The beauty industry runs on secrets. Senior stylists hoard formulas. Educators teach on mannequins and skip the hard parts. Brands push products without showing real results on real clients.
And independent stylists? Booth renters? Suite owners? You're left to figure it out alone.
In 2012, Chrissy Rasmussen started posting her formulas online.
Not hints. Not "DM me." The actual formulas — brand, developer, ratio, application, everything.
People in the industry called her crazy. "You're giving away your secrets." "Nobody will book you if they can DIY."
She kept posting anyway.
Today, @hairby_chrissy has 5+ million followers. Habit Salon books clients from around the world. And the stylists who learned from those free posts? They became the foundation of something bigger.
The Habit Beauty Guild.
A community built on one radical idea: when stylists share knowledge instead of hoarding it, everyone grows faster.
Get Chrissy's actual color formulas from real client appointments — not staged mannequin demos. Every formula includes the brand, shade, developer, ratio, and step-by-step application notes.
You'll know exactly what to buy and exactly how to mix it.
Updated weekly with the latest techniques and trending looks.
Behind-the-chair videos showing the full process — consultations, corrections, application, and finishing. See how to handle the situations beauty school never prepared you for.
Includes the Video Vault: 100+ hours of technique training on extensions, color correction, speed techniques, and the Habit assistant model.
Post a formula question at 11pm and wake up to three helpful answers. No gatekeeping. No judgment. Just experienced stylists who remember what it felt like to figure this out alone.
Private community access included with every membership.
Exclusive wholesale pricing on the products you're already buying. Guild members save $5+ per box on foils alone.
Buy 10 boxes a month? That's your membership — free.
Access to the Habit product line at member-only pricing.
You don't have a salon owner handing you formulas or a product rep answering your calls. The Guild is your back office — education, supplies, and community in one place.
Staff turnover is expensive. Stylists who feel supported stay longer. Give your team access to the education and resources that keep them growing — without building a training program from scratch.
Beauty school taught you how to pass the test. The Guild teaches you how to build a career. Mentorship, real-world techniques, and a community that remembers what year one feels like.
You're good. You want to be great. Learn the systems and techniques that built one of the most-followed stylists in the industry — and apply them in your own chair.
I've struggled forever trying to match those gorgeous colors I see online, but Chrissy's formulas made it so easy. Already had clients asking specifically for these viral looks. Seriously worth every penny.
Honestly wasn't sure how helpful these would be — but Chrissy didn't disappoint. Now I'm creating the colors I've always dreamed of. My clients are loving their new looks.
As a busy stylist, I need quick, foolproof solutions — and these formulas are exactly that. Each look is detailed perfectly and easy to replicate.
| Habit Beauty Guild | Other Education Platforms | DIY (YouTube/Instagram) | |
|---|---|---|---|
| Real client formulas with exact ratios | ✓ | Sometimes | Rarely |
| New content every week | ✓ | Varies | Inconsistent |
| Community that answers questions | ✓ | Limited | None |
| Wholesale product pricing | ✓ | No | No |
| No long-term contract | ✓ | Often 6-12 months | N/A |
| Mentorship from working stylists | ✓ | Varies | No |
| Video tutorials on real clients | ✓ | Sometimes | Rarely complete |
Instant access to the formula lookbook, weekly formula updates, the private community, and wholesale product pricing. Depending on your membership tier, you'll also get access to the Video Vault (100+ hours of tutorials) and welcome products.
New formulas are added weekly. Video content is updated regularly based on trending techniques and member requests.
Yes. Monthly members can cancel with one click, no questions asked. We don't believe in trapping people — if the Guild isn't valuable to you, you shouldn't pay for it.
Not at all. Many of our members joined within their first year out of beauty school. The formulas include detailed instructions, and the community is welcoming to questions at any level.
Our most active members are often experienced stylists who want to stay current, learn new techniques, or see how Habit approaches specific situations. The Video Vault alone has techniques that take years to develop independently.
Three things: (1) Real formulas from real clients — not staged demos on mannequins. (2) A community culture built on sharing, not gatekeeping. (3) Wholesale pricing that often pays for your membership.
100+ hours of training covering color techniques, extensions, the Habit assistant model, speed techniques, business systems, and real-client case studies. Annual and Lifetime members get instant access; Monthly members unlock it after 90 days.
3,000+ stylists have already joined the Guild. They're getting weekly formulas, learning from real-client tutorials, saving money on supplies, and asking questions in a community that actually answers.
No contracts. No gatekeeping. Just the education, community, and tools to grow your career faster.
If the Guild doesn't pay for itself — in education, community, or product savings — you shouldn't stay. We make it easy to leave because we're confident you won't want to.
